Chris Litterio quoted in Boston Business Journal

Chris Litterio quoted in the article entitled Law firms shake the bushes to stir up new business written by Lisa Van Der Pool:

Recently Ruberto, Israel & Weiner PC enlisted the help of sales expert Jay Wallus, who gave a talk to most of the firm's 30 attorneys. The discussion largely centered on different sales techniques. One suggestion: bring or send an object to the client that will give him or her an idea of what the law firm is all about.

A lawyer at the firm recently tested the strategy by sending over a pair of binoculars with a letter discussions the firm's vision.  The firm ended up getting the business.

"Clients are looking at different legal alternatives," said Chris Litterio, managing shareholder of Ruberto, Israel & Weiner. "To try to stand out a bit without being trite or cute is very important."

The article talked about how law firms are looking to new innovative ideas for business developmen. It was published in the July 17, 2009 issue of the Boston Business Journal.