Dave Robinson quoted in Mass High Tech

Dave Robinson was quoted in the article entitled Social Media: Watch Your Step:

Many of the rules and guidelines companies should apply to social media already are in place for email, telephone, and face-to-face communications, according to attorney David Robinson, an associate with Boston law firm, Ruberto, Israel & Weiner P.C.

He shares his key tips for employers:

• Make sure you have well thought out policy on the use of social media. Employers need to be aware that employees are using these outlets both personally and for business. The policy should plainly set forth which activities are permitted
• Make sure employees are aware that sensitive information should not be disseminated through social media. If you value your customer list as a trade secret, employees should not be listing these contacts on Facebook or LinkedIn.
• Using social media for pre-offer employment screening gathers a lot of information, but could also give an employer information that legally they are not entitled to, such as age, religion or marital status.
• Social media is a great tool for disseminating information, but you need to be careful of what you are posting. What could seem as an innocuous post could provide your competitors with valuable insight on what your company is doing.