“Highly skilled specialists with a track record of credibility, honesty and candor.” - Michael Dornbrook, COO, Harmonix Music Systems
 

At Your Service March 2011

 
RIW Logo
 
March 2011
Volume 5, Issue 1
Calendar
 
** SAVE THE DATE **
May 3, 2011
19th Annual Restaurant Trends Seminar
The State Room
sponsored by RIW, The Boston Restaurant Group, Cafco Construction Management and Boston Globe Media
Please visit www.rtseminar.com for more information and to register to attend
 
April 29, 2011 - Understanding Bed Bugs: Essentials for Property and Facility Managers
Bradley Croft  Speaking.  Click here for additional information.
May 21 - 24, 2011 - NRA Show 2011
 
Leveraging Technology to Create Destination Locations:
Changes in driving patterns require innovative thinking
By Michael D. Rosen, Esq.

While traditional competition focuses on distinction of products, there are certainly other characteristics which influence consumer selection.  When it comes to the food and hospitality industry, the old real estate adage, “location, location, location” is equally important.

To read full article, click here.
Michael Rosen is a shareholder of Ruberto, Israel & Weiner and a member of the firm's Retail, Food & Hospitality; Banking, Finance & Lending; and Commercial Real Estate Groups.  You can contact Michael at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .
Protecting Your Trademark Requires Much More than Registration
By Michael J. Duffy, Esq.

 
Protecting the value of a trademark requires much more than registration at the United States Patent and Trademark Office (“USPTO”), it requires strategy, consistency and balance.  It is important to use your trademark correctly, police your trademark, and adopt an enforcement approach that balances the need to protect your trademark against the risks and costs of litigation. 
 
To read full article, click here.
 
Michael J. Duffy is an associate at Ruberto, Israel & Weiner and a member of the firm's Litigation; Construction Law; and Retail, Food & Hospitality Groups.  You can contact Michael at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 RIW is Moving
Effective Mid-May 2011: 
255 State Street, 7th Floor
Boston MA 02109

  New location.  Same great service.
 
Click here to see more.
 

 
Industry Trends
 
Marketing Corner

 
A Bird In Hand
 
We all know the value and increasing presence of electronic promotions, social media, E-couponing, etc.  While all this has great value, one way to get the jump on increasing on-line (and on-phone) clutter, may be some old school on-site promotion... a direct exchange between the customer and your restaurant while they are at your location. 
 
Take the opportunity to give a them a promotion/coupon, etc., for a percentage off next meal, frequent diner card, 'tell- a- friend' incentive, etc. Something they can physically take with them when they leave.
 
After all, a bird in hand may be worth two in the blog.
About Our Group
 
 
Ruberto, Israel & Weiner attorneys have comprehensive knowledge and expertise in the areas of law in which they practice and the industries served.  Attorneys in RIW’s Retail, Food & Hospitality Group have provided legal services to industry clients for over 20 years. Additionally, our attorneys organize seminars, lecture, write articles, participate in trade associations, and serve on Boards of Advisors for retail, food and hospitality industry companies.
 
For a full description of our Retail, Food & Hospitality Group, including a list of representative clients, click here.
 
Industry Group Attorneys
 
Kelly Caralis, Mergers & Acquisitions and Leasing
 
Bradley Croft, Construction Law
 
Michael J. Duffy, Litigation
 
Stacey Friends, Trademarks and Branding
 
Bethany Grazio, Mergers & Acquisitions and Financing
 
Louis Katz, Mergers & Acquisitions and Leasing
 
David Robinson, Litigation
 
Michael D. Rosen, Commercial Real Estate; Zoning; Land Use; Leasing & Financing
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 
Russell SteinMergers & Acquisitions and Leasing
Archives
 
Ruberto, Israel & Weiner, P.C. | 255 State Street, 7th Floor | Boston, MA 02109 | 617.742.4200
contact us | www.riw.com
©2011 Ruberto, Israel & Weiner, P.C.
This material is intended for informational purposes only and is not meant to be construed as legal advice. For a comprehensive understanding of the issues raised in this material, please contact a qualified attorney of your choice.

 

 

 

 

255 State Street, 7th Floor Boston, MA 02109   p 617.742.4200   f 617.742.2355   info@riw.com
© 2012 Ruberto, Israel & Weiner, P.C. All rights reserved. Disclaimer