Stacey Friends leads panel discussion at MITX FutureM Conference

Stacey Friends led a panel discussion, titled "The Three C's Effects on Branding: Customers, Channel Convergence and Confidentiality Concerns" at the first ever FutureM Conference on Monday October 4, 2010.

Click here to view presentation

FutureM was a multi-day, multi-location event experience coordinated by the Massachusetts Innovation & Technology Exchange (MITX), held on October 4 - 8, 2010 throughout Greater Boston. The purpose of FutureM was to share and explore how the newest technologies and insights are changing the way marketers think and create... what's next in marketing.

Speakers:
Rick Burnes, Community Manager, Hubspot
Dave Balter, Founder & CEO, BzzAgent
Chris Pollara, CEO, Convertiv
Victor Lee, SVP of Marketing and Branding Entertainment, Digitas
Rick Burnes, Community Manager, Harmonix Music Systems

The branding process has evolved dramatically from a marketing team simply deciding on a logo and color scheme; it now involves your whole company, your customers and your communication channels. How will the impacts of social media, legal guidelines, and channel convergence continue to affect branding today, and more importantly, tomorrow?

In this session , we will cover:

• How will businesses effectively engage and manage their brand as we move towards full corporate participation in social media?
• How will the revised FTC rules affect WOM and other types of consumer endorsement marketing strategies, and how will these rules continue to be revised to keep up with the newest strategies as they come along?
• What is community design and where and how will this concept be used?
• How does channel convergence affect the brand expansion process? What role will branded entertainment and integration into television shows and games play, for example, (O2, Dove’s Ugly Wudi, etc.) and games (Playboy/Poisonville game venture)?
  
• How will the cutting-edge strategies used for brand building in general be used for social value messaging?

Join this forward looking program as marketing experts from brand owners, ad agencies, marketing services and technology providers speak on the strategies and challenges of the branding process, engagement and community building.

Click here for more information on FutureM